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Regional Country Manager (FMCG - Health & Wellness)

Makati Permanent PHP250,000 - PHP300,000 per month (PHP3,000,000 - PHP3,600,000 per year) Work from Home or Hybrid View Job Description
This pivotal role is responsible for driving the full commercial agenda, leading high-performing teams, managing distributor partnerships, and growing our omnichannel (O+O) presence-including ecommerce and retail. The ideal candidate thrives in a fast-paced, high-growth environment, combining sharp strategic thinking with a hands-on, roll-up-your-sleeves attitude.
  • Multinational Company
  • Cross Market Opportunity

About Our Client

A global leader in the health and wellness industry, offering a diverse portfolio of high-performance products designed to support active lifestyles and everyday wellbeing. With a strong focus on innovation, quality, and consumer trust, the company operates across multiple channels-including retail, ecommerce, and specialty markets.

Job Description



  • Strategic Leadership: Own and execute the country's growth strategy aligned with regional and global priorities.


  • People Leadership: Build, lead, and develop a high-performing local team. Inspire a winning culture anchored in performance, innovation, and agility.


  • Distributor Management: Drive strong commercial partnerships with local distributors. Ensure alignment on brand priorities, channel strategies, and performance metrics.


  • Omnichannel Development (O+O): Lead the brand's online and offline retail strategy, ensuring seamless consumer experiences across ecommerce platforms, DTC, and brick-and-mortar.


  • Route to Market: Design and optimize the most effective go-to-market model. Identify opportunities to expand reach, enhance availability, and improve profitability.


  • Hands-On Execution: Actively participate in the execution of commercial plans-from trade activation to digital campaigns-demonstrating a "no task too small" mindset.


  • Entrepreneurial Ownership: Take full P&L ownership. Act like an owner and challenge the status quo to accelerate growth and market share.



The Successful Applicant

  • At least 10 years of sales experience in a FMCG company


  • Strong experience in distributor management and trade development


  • Demonstrated success in managing ecommerce channels (DTC and marketplaces) and omnichannel retail (O+O)


  • Solid understanding of route-to-market models, including traditional trade, modern trade, and digital channels


  • Passionate people leader with experience in coaching, mentoring, and growing talent

What's on Offer

  • Multi-market opportunity
  • Get to lead a high performing team
  • Flexible work-set up
  • Competitive incentives scheme
Contact
Dex Vergara
Quote job ref
JN-042025-6717077
Phone number
+63 02 7795 2800

Job summary

Function
Sales
Sub Sector
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Makati
Job Type
Permanent
Consultant name
Dex Vergara
Consultant contact
+63 02 7795 2800
Job Reference
JN-042025-6717077
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.

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